A Michelin-starred restaurateur in New York City, William Guidara specializes in more than just food service. Through his role as founder of Make It Nice hospitality group, he helped NYC’s Eleven Madison Park rise to #1 on the list of World’s 50 Best Restaurants in 2017. Make It Nice now owns and operates several successful restaurants around the country.

All that success has allowed Guidara to shift his focus outside the dining room, bringing what he’s learned through his experiences to aspiring entrepreneurs everywhere.

His new book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, lays out a strategy for transforming any business with the principles of hospitality service, making every single customer feel like a VIP. “Nearly every industry is a service industry to some extent, and anyone can find small ways to create memorable experiences for their clients, customers or coworkers,” he writes.

Among the many valuable lessons Guidara shares in his book, one of the most important is how to make hard decisions. From buying Elven Madison Park and putting in the effort to make it a success to parting ways with the head chef and venturing outside the restaurant space, Guidara has proven that he’s willing to make the tough calls and do what’s necessary to succeed.

And now, he’s prepared to share the secrets to developing that kind of toughness in your own entrepreneurial journey.

This summer, Will Guidara will be a keynote speaker at the 2023 Vault Conference, a revolutionary strategy session for CEOs, entrepreneurs, and aspiring leaders. At this exclusive four-day conference (Aug. 30 – Sept. 2), Guidara will share the process laid out in his book and show you how to get unshakable clarity on your next business steps!

So don’t wait! Get registered for the Vault Conference today while there’s still time.